The new logo, you can see it to the left of this post, represents my personality much more than a vectorized scribble ever could. Here’s the break down:

It’s a symbol of my work. Those of you that know me for my work with Bright Black know that in every logo I design I try to keep clean lines. I wanted to bring this methodology to my own logo.

It’s a symbol of my faith (sort of). Up until a couple years ago I considered myself to be Wiccan. While that specific religion, in fact no religion, feels right to me anymore, I still identify with many of the Pagan practices. The pagans use a five-pointed star, or pentagram, as their symbol of faith much like the Christians use a crucifix.

It’s a symbol of my attitude. I pride myself on my ability to shatter stereotypes. I can be an asshole but I’m really a sweet guy This logo has the sharpness of heavy metal and the elegance of an opera singer.

Overall, I think my new logo represents me very well. I personally love it, which I guess is a good thing seeing as it’s mine.

…I feel that, for the most part, you smash your thumb with a hammer before using Papyrus or Comic Sans on your business cards (or anything)

…I know what bleeds, PMS, hickeys and gutters are (but not what you think)

…I think graphic design and web design are two different things.

…I would rather properly typeset something as simple as an estimate or proposal in InDesign as opposed to MS Word.

…I think that MS Publisher doesn’t count as design software.

…when watching a movie the first thing I notice is the font that the opening credits are set in.

…I have little admiration for people that just up and decide they are a designer one day.

…I know the difference between CYMK, RGB and PMS.

…I refuse to believe owning a Mac is a nessesity to be a designer.

…I believe if you are a designer (especially a freelancer) you #1 priority should be customer service for your clients with providing killer design a VERY close second.